Samuel Adams Brewer Patriot Champion Sam The Man T Shirts . While excitement about the potential of AI is rising fast, there’s also a degree of hesitancy. LCF’s Drinkwater argues for a more balanced perspective. “The discourse around AI has for too long been ‘utopia or dystopia’,” he says. “There are immediate use cases for the technology to improve efficiency across design, marketing, logistics, supply chain and store operations. Fashion must improve its knowledge, skill sets, understanding and application of these technologies to deliver more sustainable business models.” Revolve’s Mente agrees. “As a company, it’s important for us to stay at the cutting edge of what’s going on. It’s going to be incredible to show the world that the technology — with a human element — is a big opportunity for a new generation of creatives.”

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Samuel Adams Brewer Patriot Champion Sam The Man T Shirts . For Godoy, the potential extends beyond digital design. “It’s about image making and world building,” she says. Designer Oyerinde adds: “It’s not just the finished garment. It can also tell a brand story — what we strive for in editorials. Now, we have this tool to create that aspirational element through AI.” AI tools also increase accessibility for younger people without resources. Godoy recalls a conversation with Marjorie Hernandez, co-founder of digital fashion platform The Dematerialised, about how AI tools will support creatives from just about anywhere. “It opens up doors to even more people to create images, to create fashion,” she says.