Alex Palou 10 IndyCar Winner Indianapolis 500 109th Shirt . That at least some of the garments must be physically possible to produce might seem counter-intuitive. LCF’s Drinkwater is of two minds. “It’s important for the industry to see how these tools can be used to improve efficiency and to help in the design process. To fit within the guidelines, designers had to temper their more exuberant instincts.

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Alex Palou 10 IndyCar Winner Indianapolis 500 109th Shirt . Producing more expressive, extravagant pieces and reworking them to be wearable was an enjoyable process, she says. Designer Oyerinde agrees. “It helped me narrow down my process,” he says. “It’s such a powerful tool that makes you realise your imagination is just the beginning. Looking forward, Maison Meta plans to continue to blend physical and digital. He would like to expand the concept to events in Paris, London and Milan. Godoy believes the blended approach of physical and digital is likely to be the key to the success of the concept. To fit within the guidelines, designers had to temper their more exuberant instincts.