Ghostface Ill Follow You Anywhere Shirt . The winners will receive support from AIFW’s fashion-tech incubator in partnership with Revolve. A key requirement is that the garments must be possible to produce physically, and the winning collections will be made and sold online, either via Revolve or Fwrd, Revolve’s luxury site, depending on the garments. Designers will receive support throughout the launch process, including with pattern making, sample development and marketing and communications.

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Ghostface Ill Follow You Anywhere Shirt . This bridging is reflected in the creative process as well. Despite worries that AI could preclude human creativity and, in turn, designers’ jobs, the AIFW guidelines dictate that creatives must step in, revise and amend their input and creations to ensure the output is eligible. This is where expertise comes in. “It’s a new type of designer,” Mente says. Nigerian-American creator and digital artist Walé Oyerinde, for instance. “The idea is to come back to the real world,” says Cyril Foiret, founder of digital publication Trendland and AI creative studio Maison Meta, which is producing AIFW. Maison Meta previously worked with Moncler on the AI-generated Genius campaign. “It’s about mixing both worlds together,” Foiret says.