Google promotes ‘AI Mode’ on home page ‘Doodle’

The Google Doodle is Alphabet’smost valuable piece of real estate, and on Tuesday, the company used that space to promote “AI Mode,” its latest AI search product.

Google’s Chrome browser landing pages and Google’s home page featured an animated image that, when clicked, leads users to AI Mode, the company’s latest search product. The doodle image also includes a share button.

The promotion of AI Mode on the Google Doodle comes as the tech company makes efforts to expose more users to its latest AI features amid pressure from artificial intelligence startups. That includes OpenAI which makes ChatGPT, Anthropic which makes Claude and Perplexity AI, which bills itself as an “AI-powered answer engine.”

A Google spokesperson said the placement of the AI Mode on the company’s homepage is “just a fun promo” as opposed to typical Google Doodles, “which celebrate history and culture.”

AI Mode is Google’s chatbot-like experience for complex user questions. The company began displaying AI Mode alongside its search results page in March.

“Search whatever’s on your mind and get AI-powered responses,” the product description reads when clicked from the home page.

AI Mode is powered by Google’s flagship AI model Gemini, and the tool has rolled out to more U.S. users since its launch. Users can ask AI Mode questions using text, voice or images. Google says AI Mode makes it easier to find answers to complex questions that might have previously required multiple searches.

In May, Google tested the AI Mode feature directly beneath the Google search bar, replacing the “I’m Feeling Lucky” widget — a place where Google rarely makes changes.