Stella McCartney Taps Grimes as the Face of Her New Adidas Collection

Stella McCartney Taps Grimes as the Face of Her New Adidas Collection

Stella McCartney Taps Grimes as the Face of Her New Adidas Collection

Stella McCartney has been collaborating with Adidas for 14 years now, nearly as long as she’s been showing her eponymous collections on the runway. Looking back at her earliest Adidas x Stella years, the clothes looked a lot more “fashion” than they do now—think: ruffles, sheer fabrics, and floaty volumes. McCartney began to strip things back a few years ago, anticipating the shift towards athlesiure and obsessive fitness. More recently, she’s been focusing on developing cutting-edge, high-performance recycled materials. Her M.O. is no longer just designing great-looking workout clothes; she wants to offer game-changing sustainable options in a crowded market of polyester and nylon.

Stella McCartney Taps Grimes as the Face of Her New Adidas Collection
Stella McCartney Taps Grimes as the Face of Her New Adidas Collection

The problems with those materials (both of which are derived from plastic) are likely to catch up to McCartney’s competitors soon. Sustainability is a growing conversation in the world of “regular” fashion, and people are beginning to question the environmental impact of their favorite leggings, too. McCartney opts to use as much recycled polyester as she can, which has a lower carbon footprint than if she used “virgin” polyester and nylon. (Both types still present the threat of releasing micro-plastics into the ocean when you wash them, so be sure to pick up a filtered laundry bag.) The dense-knit leggings and molded jackets she designed for this collection were all made with recycled poly, and a few looks were made with ocean plastic recovered by another McCartney partner, Parley for the Oceans.

Fall 2019 introduces an additional collaborator: Grimes, who stars in the campaign and lookbook. An outspoken environmental activist, McCartney says the musician is “the perfect embodiment” of her label’s values. “Grimes is passionate and outspoken [about] protecting the planet, and a true trailblazer for pushing creative boundaries and inspiring women to unlock their potential in all aspects of their lives.” (She also has a wicked sense of humor: To announce the campaign, she detailed her “workout routine” on Instagram, which ranges from “sword fighting” to a “screaming session” and lots of seemingly fake statistics about cell function and supplements.)

Stella McCartney Taps Grimes as the Face of Her New Adidas Collection
Stella McCartney Taps Grimes as the Face of Her New Adidas Collection

Grimes and Adidas x Stella fans alike will be lining up to buy the voluminous turquoise windbreaker and crimson camouflage knit leggings, and they won’t have to wait long—the collection arrives in stores this week. Its palette of emerald green, teal, and olive was lifted from McCartney’s recent Fall 2019 show in Paris, in which she highlighted recycled fabrics in a different way (i.e., the bits of leftover fabric embroidered onto dresses and quilted into coats). Women who shop from both of her collections won’t hesitate to mix and match between the two; the reissued rose gold Adidas Ultraboost sneakers would look particularly good with all of the blush and camel runway pieces, for instance.

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